Guildhall College

Guildhall College London

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Graduate Diploma in Human Resource Development & Marketing

We are not actively recruiting for this programme – please contact the college before completing an application form.

Title of Award

Graduate Diploma in Human Resource Development & Marketing

Level

NQF 6

Duration of the Programme

2 Years

About The Programme

This Graduate Diploma (NQF Level 6) can also be taken in conjunction with the Diploma, Higher Diploma and Professional Diploma culminating in the achievement of a Graduate Diploma in Human Resource Development & Marketing. The qualification taken in this way should be studied over a recommended course of 2-years duration (exemptions may influence this.) The course may also be offered over a longer period if necessary.

Structure of the Programme

This course has been devided into 4 sememsters. Each semester candidates must attempt a minimum of four modules in total. Out of them three modules are mandatory and the candidate must complete at least one of the two optional modules successfully before the Award can be issued for that particular semester.

Learning Hours

Each semester, candidates' learning hours will be as follows:

160 Guided Learning Hours (GLH)

320 Independent Learning Hours (ILH)

Semester: 1

Module Title	GLH	Mandatory Or Optional	Mode of Assessment	Weighting
Principles of Marketing	40	Mandatory	Internally set, marked and moderated final examination	25%
Business Management	40	Mandatory	Internally set, marked and moderated final examination	25%
Human Resource Development Concept	40	Mandatory	Internally set, marked and moderated final examination	25%
Sales Management	40	Optional	Internally set, marked and moderated final examination	25%
Market Intelligence & Planning	40	Optional	Internally set, marked and moderated final examination	25%

Semester: 2

Module Title	GLH	Mandatory Or Optional	Mode of Assessment	Weighting
Social Marketing	40	Mandatory	Internally set, marked and moderated final examination	25%
Internal Marketing	40	Mandatory	Internally set, marked and moderated final examination	25%
HPersonnel Management	40	Mandatory	Internally set, marked and moderated final examination	25%
Integrated Marketing Communications	40	Optional	Internally set, marked and moderated final examination	25%
Brands & Branding	40	Optional	Internally set, marked and moderated final examination	25%

Semester: 3

Module Title	GLH	Mandatory Or Optional	Mode of Assessment	Weighting
Public Relations	40	Mandatory	Internally set, marked and moderated final examination	25%
Business Law	40	Optional	Internally set, marked and moderated final examination	25%
Services Marketing	40	Mandatory	Internally set, marked and moderated final examination	25%
Events Management	40	Optional	Internally set, marked and moderated final examination	25%
Internet Marketing	40	Mandatory	Internally set, marked and moderated final examination	25%

Semester: 4

Module Title	GLH	Mandatory Or Optional	Mode of Assessment	Weighting
International Marketing	40	Mandatory	Internally set, marked and moderated final examination	25%
Corporate Communication	40	Mandatory	Internally set, marked and moderated final examination	25%
Entrepreneurship	40	Mandatory	Internally set, marked and moderated final examination	25%
Strategic Marketing Management	40	Optional	Internally set, marked and moderated final examination	25%
Business to Business Marketing	40	Optional	Internally set, marked and moderated final examination	25%

Entry Requirements

Candidates must possess a minimum of four GCSE Level Qualifications or equivalent. Candidates must also be able to demonstrate proficiency in English.

Download the Application Form, fill it in appropriately and send it to us.
Please read "How to Apply" before downloading the form.